About
Made by one
person, on purpose.
I started this because the shelf of products that was supposed to fix my skin had quietly become the problem. Twelve bottles, ten ingredients I could not pronounce, and a face that felt thinner every week.
I trained as a chemist before this. I went back to the literature with a small list of things I wanted to be true: that the formula would do one job well, that the ingredients would earn their place by themselves, and that the routine you built around them would be short enough to keep on the days you had no time for it.
The line is four products. It will likely stay four products for a long time. When it grows, it will grow by one, and the new product will mean the old one was either made better or quietly retired. I have no investors and no quarterly goals, which makes that promise easy to keep.
I write the journal myself. I answer the emails myself. If you have a question about whether a formula will suit you, you can write to me at hello@thejoyceroutine.com. I will read it.
What isn't here
No quizzes that decide your skin type in eight questions. Skin doesn't answer questions, it answers patterns.
No loyalty points, no referral code spirals, no countdowns. If the line goes on sale, it will be once a year, in the journal, with notice.
No before-and-after photographs. They are the most honest-looking dishonest thing in the industry.